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The most successful and memorable presentations have 1 thing in mutual.

They all tell a story.

No thing how many facts or charts demand to be presented, incorporating stories into a presentation will keep your audience focused and intrigued.

Using stories to support data is a well-known technique in all aspects of public speaking, from motivational talks to in-visitor sales pitches.

In this guide, we volition look at 7 ways to structure your presentations using storytelling techniques to keep your audience engaged until the very end.

Expect closely at each one to see which fits your presentation'south purpose best!

Planning Your Presentation Structure: Like Building a Lego Model

presentation structure 7 Ways to Structure Your Presentation to Keep Your Audience Wanting More

Is information technology easier to separate the right pieces earlier you outset building? Or is it better to search in a big bucket with mixed parts for every new slice y'all need?

Nosotros're pretty sure yous will pick the starting time selection. In the outset, information technology might seem similar this choice would have longer, but the contrary is truthful.

The get-go step to a successful presentation structure is to begin your ideas and combine them into a rough typhoon. Only get-go, consider the message you want to relay to your audience.

The Message

What is the bulletin y'all want to convey with your presentation?

A expert starting point is to determine if it volition be informative, entertaining, inspiring or persuasive.

In a concern setting, you lot might desire your presentation to practise two of these things: inform and persuade. If you are a mindset coach for companies, and then you might want to entertain and inspire.

The main message should be like shooting fish in a barrel to grasp from the title on your kickoff slide. Think of an appropriate fashion to word what you want to give your audience in one or two sentences. This tin of course be inverse later, simply having a preliminary title volition help become your ideas in gild for what comes next.

Once y'all know which direction your presentation will take, it'south time to jot all your ideas downwards on paper to create an outline and rough draft of all the points yous will cover.

presentation structure presentation message entertain inform persuade inspire

7 Ways to Structure Your Presentation

Now that the brainstorming and rough draft are out of the way, it's time to start structuring your presentation. This is when nosotros introduce the storytelling aspect into the equation.

All the information y'all have gathered and organized in your rough draft at present needs some mental attitude to really get your message beyond.

We are going to look at 7 different styles of storytelling structures that work great for presentations. They all have a dissimilar mode of delivery and cadence. Choosing ane for your presentation will depend on your message and who your audience is.

presentation structure 7 Ways to Structure Your Presentation to Keep Your Audience Wanting More

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Fact and Story

The beginning structure we volition look at is Fact and Story . The premise is that the presentation moves back and forth between facts and stories.

Presentation guru Nancy Duarte wrote virtually this presentation structure in her book "Resonate." She suggests that mixing storytelling with the relay of facts tin can help your audition stay interested until the end of your presentation.

presentation structure facts and stories

According to Duarte, this type of structure should get-go off with an initial setting of the present reality: the "what is." From in that location, an invitation to adventure is presented and the first instance of "what could be" is told as a story to illustrate how the initials facts can be improved.

This comparison of presenting the facts as what they are at the present moment with stories that evidence how things could be improved is what keeps your audition interested and waiting for more.

The conclusion should end at a high point, considerably higher than where it began. The audience should feel similar they learned something and, at the same fourth dimension, inspired to alter.

This structure maintains a level of suspense and excitement, perfect for presentations that need to inspire AND inform.

This TED talk by David McCandless about the The Beauty of Data Visualization is a perfect instance of the Fact and Story construction. He presents a collection of information visualizations which he created himself, forth with a story of why he chose each particular set of data.

The topics he chose were extremely relevant to our present day and the audience related to all of them. The personal stories added to the intrigue and the audition left feeling like information visualizations are not but beautiful simply also quite of import.

The Explanation

According to Gavin McMahon, co-founder of fassforward Consulting Group, the presentation structured labeled as The Explanation is meant to teach new insights and abilities.

Its master purpose is to inform about a process or plan to either gear up a problem or learn something new. A skilful way to comprise storytelling into the structure is to show the progression of the facts along with the progression of a story.

The presentation progresses in an upward motion following these steps:

  1. The Lay of the Land shows how things stand right now, what the destination is and how you plan to become there. The point is to become the audience excited and on lath every bit apace as possible by showing them the entire process straight up. Tell a story that relates directly to the introduction. Better however, start with a story.
  2. The Roadmap is a visual map of how you volition get to the concluding destination and reach the resolution. Set the audition on the right track.
  3. The First Step begins the adventure to get where you lot want to go.
  4. T he Next Steps is the middle section of the presentation, where all the steps are laid out 1 by one.
  5. Almost there is the catharsis where you lot wait back at how much has changed and progressed since the start step.
  6. The Arrival is the celebration of the finish of the journeying. The audience should experience like they have learned something new and gained new knowledge.

The Explanation structure can be used for presentations by consultants that want to teach new means of doing things inside a company or department. Information technology could also perfectly fit in a sales meeting where a presenter tin can explain their process of a masterful sales plan.

This TED talk by Amy Cuddy about how your body language shapes who you are is a swell case of an Explanation structure. She tells u.s.a. most her experiment on power poses and how they can affect the outcome of a difficult situation.

The presentation starts off with a word on the natural animal and human condition of power and ends with a personal invitation to change your life with a 2-infinitesimal practice of power posing.

If you are a lover of the bear witness "Grey's Anatomy," this is the thought behind the power pose that the neurosurgeons practise before a big process.

The Pitch

Equally y'all know, a pitch in the business sense is when a presenter uses the power of a presentation or speech to convince the audience of something he/she believes will improve a system or solve a problem, co-ordinate to Gavin McMahon, co-founder of fassforward Consulting Group.

The Pitch presentation construction is similar a climb uphill that takes you over a hurdle and on to a positive resolution.

It shows how the presenter's idea tin really improve a situation. By using a existent and relatable story, the pitch makes more sense and feels more than important.

  1. The Wind Upwards is a quick summary of what'due south going on correct now to presents the facts in a manner that is easy to grasp and relatable to the audience.
  2. The Hurdle presents the problem that needs to be solved . Relay the problem with a story then that the accent is doubled.
  3. The Vision presents a glimpse into the master idea on how the problem can be solved.
  4. The Options is the moment when two different options are laid out as possibilities to solve the initial problem. The idea is to give an average choice starting time, followed by a great option second. If there have already been tests and experiments to prove these facts, then these are the story.
  5. The Close is the point where the ideal option is presented as the best and only pick.
  6. The Fine Impress tells the audience exactly how the trouble will be solved, the steps that need to be taken and the tasks to be resolved.
  7. The Hook is the uplifting conclusion to the presentation which relays an added bonus to the solution of the problem.

Use The Pitch presentation structure when you want to convince someone that your idea is the all-time for their problem. This structure also works when a new startup is looking for new funding or sponsorship opportunities.

This TED talk past Enric Sala about how to plough the high seas into the earth's largest natural reserve is a smashing example of a Pitch construction. He starts off with a story of how a group of fishermen revived an area of the ocean by stopping all the fishing in that location and turning it into a natural reserve.

Ten years later, that slice of sea makes more than coin from scuba diving tourism than it always did from fishing. He continues to talk nigh the same trouble at a larger scale, the diminishing supply of fish and the destruction of the oceans.

His pitch to solve the impending problem is to plough the high seas into a natural reserve. He finishes by telling the audience that the plan is being pitched to the UN and that every individual can help their land abide by the new understanding if it goes through.

The Drama

There is a well-known construction in literature called "The Hero'due south Journey" which follows the plight of a main character from the first of a story to the cease and leaves the reader feeling like they've learned a lesson they will never forget.

This blazon of presentation construction, The Drama, has a potent storytelling aspect. This is ofttimes used to tell the story of an influential visitor from founding days, through trials and tribulations, and and so finishes with an inspiring show of success.

Another perfect presentation for The Drama structure is an inspiring personal story.

These are the steps of a Drama style presentation structure:

  1. 1 Fine Day . The introduction sets the phase with a situation where things are not perfect simply simply average. Imagine as if information technology were the offset page of a book, where the setting is laid out and the audience gets an idea of a time and identify.
  2. The Challenge. Suddenly a problem appears that can't be ignored. The things that demand to be solved are presented as a claiming.
  3. Descending Crisis . At this signal, the problem is attacked head on just things gets worse until it hits stone bottom.
  4. Rock Bottom. When all seems lost and everything is at its worst, the story arrives at a standstill. As an added bonus, the presenter tin intermission for upshot.
  5. The Discovery . This is the moment when a glimmer of light shows upwardly and there is a discovery, a new way of resolving the problem.
  6. The Rise . By discovering new abilities, the problem can be tackled in a positive way.
  7. The Render . Not only are the problem and challenge resolved, the grapheme and the audience break through and attain an unexpected happiness threshold, opening the world to a whole new range of possibilities.
  8. The Lesson . The decision is reached with an unforgettable lesson and resolution. The audience will feel inspired, informed and entertained.

This TED talk past Adam Driver nigh his journeying from Marine to actor is the perfect example of The Drama structure.

He begins the story by telling the audience about what his life was like earlier he joined the Marines and what collection him to practise it.

He tells how the Marines became his family, and closest friends. Then, right before deploying to Iraq or Transitional islamic state of afghanistan, he had an blow that separated him from the Marines for practiced.

He continues to explain how he went on to become an actor, followed by the creation of his project to unify theater with armed services service.

His talk ends with an example of the theater pieces he coordinates to be presented at military camps. Listeners are left with their hearts total of a newfound hope for humanity.

Situation - Complication - Resolution

Co-ordinate to Gavin McMahon, co-founder of fassforward Consulting Group, most presentations in the realm of B2B sales and business organisation consultancy follow the State of affairs - Complication - Resolution structure. Information technology is a three-element storyline linked past the words only and therefore .

The starting signal is The State of affairs , where current conditions are shown in an unbiased and transparent way. The situation connects to the adjacent footstep through the word only .

A simple example: Our domicile decor company is selling pretty well this month, but…

This is when The Complexity is presented.

In the in a higher place example, it could look something like this:

Our abode decor visitor is selling pretty well this month, merely … we accept been spending besides much on international shipping.

When presenting The Complexity, use facts to prove it. Present it as the challenge that needs to be overcome. The Complexity is a low point, but from a depression betoken nosotros can only go up.

The final destination is The Resolution , which is connected to The Complication with the word, therefore .

Our home decor visitor is selling pretty well this month, but we take been spending too much on international shipping. Therefore, we need to start using a new company that has a better price range and great service.

Back up all of your data with real facts and proof.

Situation - Opportunity - Resolution

A similar structure to the ane in a higher place, the Situation - Opportunity - Resolution  replacesComplication with Opportunity . This three-office structure is also joined past the words only and therefore .

The departure is that instead of the movement going downwardly so up, information technology goes slightly up so levels out.

This structure is perfect when you need to bear witness that something is non that difficult to ready; that the problem might not be so big afterwards all and that the solution is like shooting fish in a barrel to grasp.

A presentation that follows this construction could turn out to exist quite short, if simply the facts are presented, but that would leave the audience feeling like "is that it?" Adding an interesting story to assist the audition relate makes the overall presentation more constructive.

This TED talk by Adam Galinsky near how to speak up for yourself is a perfect example of the Situation - Opportunity - Resolution presentation construction. He starts off by saying: "Speaking up is hard," and instantly anybody in the audience can relate.

He gives a few personal stories about times when he should take spoken up and others when he shouldn't. He gives contextual proof and explanations almost how sometimes nosotros experience powerless, other times powerful, and how this affects if we speak up or non.

His solution to the trouble is not a huge effort but rather a personal mindset change. The presentation ends with an inspiring quote by the speaker'south father which leaves the audition feeling like they volition know exactly when it's the perfect fourth dimension to speak up, or not.

Hook, Meat and Payoff

This presentation structure, like The Drama, is deeply founded in the art of storytelling. While the Hero's Journey is more than of a literary technique, Hook, Meat and Payoff is more similar a spoken-word progression.

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The idea is that with the Hook , the presenter gives the audience a sense of place and time, plus a situation that will put them at the edge of their seats, wanting more.

The Meat is the middle section and commonly the longest office of the presentation where the story progresses and all the information is relayed in an interesting and inviting way.

The Payoff is the inspiring conclusion that circles back to the beginning and leaves the audition feeling inspired.

Information technology'south similar when you lot come out of the movie theater: Yous feel better about yourself and the world around you, as if y'all've learned something important that will brand your life a little better.

This TED talk past Jill Bolte Taylor well-nigh her stroke of insight is a perfect example of a Hook, Meat and Payoff presentation structure.

I of the most famous TED talks of all fourth dimension, this presentation starts with her personal story of the time she suffered a encephalon hemorrhage and stroke.

She is a neuroanatomist; she studies brains for a living. Her experience of having a stroke is one of the deepest stories you'll ever hear nearly the spousal relationship betwixt science and spirituality.

Her presentation hook, a existent homo brain which she shows to the audience, very much grabs your attention. The meat of the talk is also entertaining and interesting; she has the audience laughing and crying right along with her.

In the finish, she recounts the moment when she felt her body die so woke upwards feeling like she was a different person. She had lost all capacities with the stroke, and it took her eight years to acquire to talk and walk once more.

The Payoff is her invitation to everyone to feel similar they have Nirvana at their fingertips, that being witting of the world effectually u.s. is non an impossible chore.

Make a Storyboard

Now that we've looked at the seven unlike means that you lot tin construction your presentation with storytelling techniques, it's fourth dimension to make a storyboard.

A storyboard is what film makers employ to set the structure of their flick before filming it. It is created with the assist of the screenplay, following the period of the story. Each rectangle in the storyboard is a scene in the film.

Presenters utilise this process of storyboarding to set up their presentations because it really helps with productivity. A storyboard is essentially a visual draft of your presentation.

(A annotation for the "united nations-creative": Don't worry about things looking astonishing right now! Uneven squiggles and weird shapes work the same manner as perfect squares. The designed and finished wait will come later when you set up it all up in the Visme editor.)

As you add the story aspect to your presentation, make sure you don't get also wordy and try using visuals instead of too much text. Use one or two sentences at almost for each slide.

The best style to make a storyboard is with alphabetize cards, using each bill of fare as a slide. You can add together things or easily have them away before you lot even start to design the final draft.

If it makes things easier, you lot can take a wait at some presentation templates in Visme to run into how we've created different slides. This might visually inspire the cards in your storyboard.

Build it with Visme

You are at present ready to move on to the final step: building your presentation with Visme. Okay, you lot can create it with whichever presentation software you like, merely we think you'll conclude Visme is one of the best choices out there.

Promotions aside, it'due south time to bring it all to life.

Get-go, open up a new presentation canvas, then choose a template or first from scratch. When y'all offset from a blank canvas in Visme, you tin add together pre-congenital slides i by one from the slide library.

Create your slides past post-obit the storyboard. For an added bonus, you tin can apply animations, videos and audio to make your presentation unique.

Record your ain audio and voiceovers within Visme

If your presentation is meant to be seen on its ain, online or sent equally a scrollable PDF, there might need to be more text than on a visual presentation which accompanies a speech. You can try animative the text and then information technology's not just a big cake of words.

Using audio likewise helps, but if the viewer has their calculator on mute, they might miss it. Brand sure your first slide gives the instruction to plow up the volume.

If your visual presentation is going to exist used equally a backdrop for a speech, y'all can forgo some of the text and make it more than visual.

Retrieve to rehearse your speech along with the slides so it all flows seamlessly. TED speakers suggest yous rehearse a spoken presentation at to the lowest degree ten times until it flows naturally.

If you demand more help with your presentation blueprint, don't forget to grab our costless e-book below.

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Source: https://visme.co/blog/presentation-structure/

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