The Art of Product Design Changing How Things Get Made

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The Art of Product Des... by
Hardi Meybaum

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Showtime your review of The Art of Product Design: Irresolute How Things Get Fabricated

Though this book was not what I expected when I bought information technology, I establish the story to be compelling and insightful enough to like the text at the end of the reading. "Production Design" is part-business origin/founder-biography story, role tech-journalism/industry-profile, and office general 'concern-strategy'/philosophy on product design (though to be-clear non directly applicable to the process of product design itself). The text recounts the story of Hardi Meybaum's rags-to-riches(? - rumors put his co Though this book was not what I expected when I bought it, I plant the story to be compelling and insightful enough to similar the text at the end of the reading. "Production Design" is office-business origin/founder-biography story, part tech-journalism/industry-profile, and part general 'business-strategy'/philosophy on product design (though to be-clear not directly applicable to the process of product design itself). The text recounts the story of Hardi Meybaum'southward rags-to-riches(? - rumors put his company, GrabCADs go out somewhere just-due south of 100 million USD) story from a broad-eyed newly 'liberated' Estonian youth, a state just emerging from it's Cold War era connections with the USSR, 'toiling' in the 'sweatshop' of Tech in the late-90s/early-2000s, to his risky trip to the US looking to connect with current engineering luminaries focused on CAD software, in hopes of developing a 'social-network' platform to share CAD engineering artifacts, and the start of his success after getting a long-shot audition with the CEO of AutoCAD.

This thought would eventually form into "GrabCAD", which from information technology's description in the book, is a kind of a mix between Github and Kaggle for CAD development and it's developers. Meybaum not simply wanted his platform to showcase little-known talent in the engineering community, but also "democratize" the evolution of CAD artifacts which often came with a high barrier-to-entry via the price of individual/site software-licenses that had to be purchased from one of the established CAD oligopolists. The book goes into good item on the state of the software industry for this class of production, likewise equally how the software developed historically from the scientific computing revolution of the tardily 60s, and how those tools are integrated in ordinary engineering work-flows.

In this sense, the championship of the book is literally about the process of production design, though opposite to most of the books with this (or similar-sounding) titles, this is about bodily material products (and not the more popular software-driven products almost tech/consumers are currently enamoured with today). If this is what you lot are looking to go out of the book, you should await elsewhere. However, as a general business case-study of how social/multi-sided platforms can plough plain mundane or profitless sounding ideas (an open up source CAD tool say), into winning ventures (defined here as a major 8-9 digit exit for the founders), this is a decent book. It's likewise one of the rare-cases I'one thousand enlightened of where a tool that was initially convened every bit a b2b / industrial scale tool was successfully transformed into something closer to a consumer-similar appellate (though here 'consumer' I mean where the market-platform supported by GrabCAD may not necessarily be exclusively engineering-artifacts from one major corporation like GE to another, say Lockhead, simply mayhap an contracting engineer to a minor business consumer). Overall, this was an enjoyable read, though little light on the technical/conceptual insights. Recommended.

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Jul 05, 2014 Chuma rated it actually liked it

The book talks well-nigh open engineering science and the emergence of 3D CAD tools in a manner that volition revolutionise the pattern, manufacturing and marketing industries.

Citing examples of companies already using this model, such as GrabCAD.com of which the author is CEO, Hardi expresses conviction in the changing variables of the engineering design profession.

The volume is a good read for any mechanical engineer or designer or intending entrepreneur.

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